Revving up Motorola’s Formula 1 story 🏎️
01 — Project details 🚥
Motorola was in F1, but the social story hadn’t caught up to the speed of the sport.
The sponsorship was sleek, but the storytelling? Still stuck in the pit lane. Think hero shots with no heat, and specs that didn’t spark emotion.
The challenge?
Turn race-day energy into content that could live at the speed of social
Make Moto features part of the F1 lifestyle: fast, stylish, and built for fans
02 — Strategy 🏁
Create a cross-platform content engine built on three pillars — performance, personality, and presence — that turns F1 moments into iconic Motorola storytelling.
For the Spanish GP, I developed a FOOH concept to bring the thrill of race weekend beyond the track. The goal was to tap into F1’s culture of spectacle and anticipation, using a high-impact visual moment that felt too wild to be real — the kind of thing fans would want to share.
The strategy centered on building pre-race excitement and social buzz by blending Motorola's innovation-led personality with the high-energy emotion of F1. By designing an illusion that looked authentic enough to stop the scroll, the content fueled conversation, curiosity, and race-day hype — all without ever touching the grid.
Pole Position: How We Took Our F1 Social Further
Translate the power of our specs into the language of speed with a Monaco GP-inspired visual.
Frame Moto AI’s “Catch Me Up” to the spirit of racing: letting fans stay in focus while AI catches them up post-race.
Tap into the “what’s in your bag” trend into a Moto x F1 moment, spotlighting race-day essentials built for performance.
Blended racing excitement with fan engagement with a Moto x F1 visual challenge, asking fans how many logos they could spot in the visual.
03 — Results 🏆
Through strategic storytelling and real-time creative ideas, we transformed our F1 coverage into scroll-stopping content, resulting in a notable increase in engagement rate and overall reach.
1.1B
Impressions
50M+
Total engagement
5.1%
Engagement rate