Everyone has a story. Here’s mine.

Hi there 👋

I’m Manika Parashar, a Digital Content Strategist and Copywriter, a storyteller at heart, and someone who believes the best copy is clear, intentional, and impossible to ignore.

My name means a precious gem, and that’s the approach I bring to my work: thoughtful, sharp, and crafted to shine. With 75+ product launches under my belt, I’ve written everything from high-converting product pages to email campaigns, social rollouts, and brand messaging frameworks.

I grew up in Dubai, surrounded by cultures and languages that shaped how I understand people and stories. That global perspective followed me to New York, where I studied Media, Culture & Communication at New York University, with a minor in the Business of Entertainment, Media & Technology. I learned how to blend big-picture thinking with strategic execution and how to make content that truly connects with an audience.

My experience

Over the years, I’ve worked across B2B and B2C channels, always chasing the sweet spot where brand voice, storytelling, and conversion meet. I love writing copy that feels fresh, sounds human, and knows what it’s doing.

When I’m not deep in a headline brainstorm, I’m probably walking too far for good coffee and a sweet treat or rewatching a comfort show.