Paris Hilton x Motorola razr

01 — Project details 🧩

Motorola teamed up with Paris Hilton to drop a limited edition razr device, an iconic product reimagined for the modern era. The challenge?


Create a digital experience that felt bold, nostalgic, and very Paris, while still selling the device’s premium value and unique features.

02 — The Strategy 🎯

This wasn’t just a product page, it was a moment and we had to seize it. Here’s how I approached it:

  • Lead with vibe, not specs. We prioritized emotion and energy over traditional tech copy like we do for other products.

  • Marry two voices. The voice had to feel like Paris and Motorola: confident, fun, iconic. Motorola’s brand tone and Paris’s playful glam persona had to intersect at the perfect sweet point, to speak to both fans and tech-lovers.

  • Build a story around the device’s exclusivity, from the hot pink aesthetic to the collector-worthy packaging.

  • Keep it skimmable. Hero statements, punchy subheads, and lifestyle-driven feature blurbs helped maintain scroll momentum.

I led the content strategy and crafted all the copy for the campaign landing page, shaping a voice that felt undeniably Paris while staying true to the Motorola brand.

What I delivered:

  • A bold hero headline + subhead that set the tone instantly and pulled users into the glam-meets-tech world.

  • Narrative-led feature sections like “That’s hot pink” and “Flip it like it’s hot” that turned specs into her personality.

  • Custom CTAs that blended Motorola’s brand voice with Paris’s signature flair.

  • Cohesive body copy that paired playful tone with product value—keeping things fun, but functional.

04: Behind the Copy: Thought Process 🔍

Immersed in Paris’ voice

Studied her vocabulary, cadence, and iconic catchphrases to authentically infuse them into headlines without it feeling forced or overdone.

Balanced glam with function

While the aesthetic was high-gloss and celebrity-driven, I ensured the copy still communicated core features (external display, camera, performance) in a fun, digestible way.

Built for scroll culture

The site needed to feel like an experience, not a spec sheet. Every line was written with scroll-stopping intention.

Integrated across teams

Worked closely with design, product marketing, and brand teams to align tone, hierarchy, and user journey across the page.

03 — Results

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.

142K

Web visitors

58%

Engagement rate

61%

Female visitors