Moto AI: From Beta to Launch
01 - The Problem š§©
As Motorola entered the AI space, the challenge wasnāt just what to launch, but how to tell the story. We had to build trust from the ground up, shaping a narrative that positioned Moto AI as evolving yet dependable, smart yet approachable.
02 ā The StrategyĀ šÆ
I was part of the Moto AI journey from day one, helping shape the way we spoke about a product that didnāt fully exist yet, and evolving that narrative into a global launch.
Phase 1: Beta ProgramĀ š§Ŗ
Develop a clear, trustworthy messaging strategy for the beta rollout.
Work closely with software, UX, and product marketing teams to align copy with actual AI functionality.
Craft engaging copy to attract early adopters, communicate limitations, and set the stage for ongoing updates.
Phase 2: Moto AI 2.0 LaunchĀ š
Lead content strategy and write all copy for the official Moto AI page, making AI approachable and useful for everyday users.
Shift the tone from experimental to confident while introducing new features in a way that was digestible, helpful, and human.
03 - The SolutionĀ ā
Across both phases, I delivered:
A messaging foundation for an evolving AI productāfrom beta introduction to mass-market relaunch
Landing page copy for both beta and final launch (see live Moto AI website ā)
Feature storytelling that demystified AI and focused on real-world use cases
Content flows for email, web, and in-product messaging
Live Moto AI demos at the April 2025 launch event, helping press and media explore the product firsthand
200K
Web visits
59%
Engagement rate
4.6x
Search improvement