Glam Check with Motorola x Swarovski 💎

01 — The Problem 🧩

Motorola partnered with Swarovski to launch a special-edition device that fused technology and luxury. The challenge was to position this collaboration through a refined, premium lens: one that celebrated craftsmanship and design without feeling overly promotional.

We needed storytelling that elevated the partnership beyond sparkle, creating a narrative rooted in artistry, innovation, and brilliance.

02 — Creative process 🔍

To bring the collaboration to life, the strategy centered on premium storytelling crafted with the same intention as the product itself. We built a visual-led narrative, where light, texture, and form carried emotion, and copy acted as the quiet voice that gave it meaning.

Drawing inspiration from luxury fashion editorials, the tone was minimal, expressive, and confident — designed to highlight the intersection of brilliance and innovation, blending Swarovski’s artistry with Motorola’s precision.

I led the copy and content strategy for the campaign webpage, developing an editorial framework that made every word feel as polished as the visuals. Each headline and paragraph deepened the story, turning design details into expressions of craftsmanship and individuality — creating a seamless, elevated experience that felt both luxurious and unmistakably Motorola.

03 — Results 🎯

The Brilliant Collection launch successfully positioned Motorola within the lifestyle and luxury space, proving that technology and design could coexist through a premium storytelling lens.

The campaign earned strong engagement across global channels and became a benchmark for elevated brand collaborations.